Sword and the Script

MAY 25, 2021

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. click image for higher resolution). There’s a pile of research that supports this conclusion.

Brand 109

Brand Branding Survey Customer Service 109

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. Moving from complexity to simplicity.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.

Banking 111

Banking Content Marketing Examples Industry 111

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. From social media management to crisis communications, content is king. PR manager organizes work of the department, delegates tasks to employees with suitable skill sets, controls quality. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. One piece of advice for today’s crisis plans? Customize your communications.

Brand 160

Brand Branding Film Internal 160

MaccaPR

MARCH 2, 2017

One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. What We Learned From the Southwest Airlines Social Media Crisis ”. Check out these excellent posts: “ How to Use Facebook Groups to Grow Your Website Traffic ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48