Shift Communications

DECEMBER 6, 2022

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently.

Communications 78

Communications Leadership B2C LinkedIn 78

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.

Banking 111

Banking Content Marketing Examples Industry 111

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. One piece of advice for today’s crisis plans? Customize your communications.

Brand 160

Brand Branding Film Internal 160

MaccaPR

MARCH 2, 2017

One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. What We Learned From the Southwest Airlines Social Media Crisis ”. And will you, slave to paper as I am, print out your favorite blog posts to archive in a stack on your desk?

Blogging 48

Blogging Marketing YouTube Content Marketing 48