ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.
Shift Communications
NOVEMBER 16, 2016
Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Set Realistic Goals for Product News. That’s why it’s important to set realistic goals and expectations for product launches. Emily Adams.
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ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
But after the initial executive moves, product launch, or funding announcement, then what? For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. How does a PR team keep the momentum going if things get quiet? Be an expert.
5W PR
JANUARY 16, 2020
As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service. Live Streaming. That promotes realness, authenticity, and transparency.
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.
Communications Conversations
JUNE 14, 2018
At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. With such a narrow B2B audience, many that we already have existing relationships with, we don’t actively use a wire service.
Critical Mention
SEPTEMBER 3, 2018
And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. It’s especially crucial for B2B organizations because of the length and complexity of the decision-making and the number of people involved. Credibility is crucial to business success.
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