Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Social media posts (and supportive video content) can be used in a variety of ways.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element.

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. If you are having trouble on the brainstorming front, check out this blog post that may help you.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

Content Marketing 93

Content Marketing Marketing B2B Engineering 93

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” ” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. To put that into numbers, LinkedIn is responsible for more than 80% of an organization’s social media leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. If you’re a B2B organization selling to other big-named businesses, you might consider a more formal tone. Some people love a good pun too. Until next time!

Company 81

Company Brand Branding B2C 81

Shift Communications

FEBRUARY 9, 2015

While job seekers and people making career transitions provide marketers with an opportunity to glean intelligence about a company, it’s the employees of corporations who are decision makers, especially in B2B marketing. Even communicators could potentially use the service for pitching, if your media targets tend to be active on LinkedIn.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Waxing UnLyrical

DECEMBER 7, 2011

Social media. For me, it happened to be social media, but it could have been something else. And how did social media help? He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment.

Product Launch 97

Product Launch Social Media B2B Creativity 97

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. This could be the history of the company, its values, an upcoming company event or a new product launch. social media advertising, boosting, linkedin ads.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Industry PR (B2B). Retainer PR agency. Single PR project. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. So we have social media as a big source of information. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78