Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. Describe the craziest or most fun story you have written. My first (somewhat harrowing) road trip in an EV stands out.

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Meeting Report Transportation Automotive 87

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

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Meeting Automotive Media Technology 79

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

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Meeting Automotive Media Newspapers 76

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

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Mobile Trends Automotive Technology 74

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. We are primarily focused on stories that affect the consumer. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

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Report Meeting Automotive Media 85

Reputation Us

APRIL 4, 2019

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits.

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Reputation Study Consumer Banking 60

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. You can follow Bengt on Twitter: ben_gt.

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Meeting Report Automotive Media 76

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Books and literature. Family and parenting. Food and drink.

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Social Media How To Insurance Insurance 233

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MAY 13, 2022

We get RFPs all the time from municipal unions, new restaurants, community arts programs and even consumer product companies. The problem is, we are a B2B PR agency focused on automotive and mobility suppliers. We’re not in the business of writing proposals for pipedreams. We’re not a good fit for your needs.

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Agency Automotive Mobile Exercises 77

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries.

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Reputation Apparel Nonprofit Banking 60

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

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Marketing Television Handbook Web 239

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

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Film Marketing YouTube Advertising 48

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

Meeting 96

Meeting Report Automotive Real Estate 96

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Boost Search Visibility.

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Writing System Automotive SEO 52

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. This is where BuzzSumo often came into play. Prospecting. BuzzStream Pitching Workflow.

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Digital PR Tools Pitching Film 161

NewsWhip

NOVEMBER 30, 2021

Despite those challenges, industry experts believe the pandemic has accelerated the progression of technology in the automotive sector. . Robb Report took the top spot, writing about Dutch students who built the world’s first solar-powered camper van. The top ten articles about cars offer a look into various interests.

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Industry Energy Sports Automotive 88