Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. But, what I want to talk about today is the PR/marketing results–so far. And, most of that coverage was neutral to positive, according to Apex Marketing Group. 1,300 percent.

Apparel 144

Apparel Sports YouTube Course 144

The Stalwart Blog

JUNE 23, 2016

Brands such as Nike — who has strong endorsement ties to Cavaliers players, such as LeBron James, Kyrie Irving and Kevin Love — went all out in its marketing efforts with it’s “Believe” campaign. Even the Keebler Elf had some congratulatory words for LeBron: I heard there's a #GOAT in Cleveland who deserves a cookie. What’s the lesson here?

Apparel 74

Apparel Television Fashion Sports 74

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Apparel 152

Apparel Financial Community Employee 152

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! Get in contact today to find out how we could help you.

Fashion 62

Fashion Apparel Instagram Social Media 62

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Next, marketers should deliver a “key message” of their products, catch consumers’ interests, and propose appropriate marketing strategies on social media platforms.

Social Media 120

Social Media Media Apparel Retail 120

Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting.

Fashion 76

Fashion Retail Survey Apparel 76

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. While I don’t know what the “next big thing” will be, I believe PR and marketing will continue to become inseparably intertwined in the years ahead.

Agency 60

Agency Apparel Pitching Creativity 60

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. Often, the lack of a social media policy is to blame. It was a huge and offensive embarrassment. Promote Disclosure. –John.

Policies 40

Policies Social Media Handbook Guidelines 40