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How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. The airline, the first U.S. We know some of you will disagree with this decision to require the vaccine for all United employees,” the airline told its staff by email.

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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. For her first job after college, she worked as an administrative assistant for a Japanese airline at the Los Angeles airport. But he told her she was a soldier in the corporate world, not a leader.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Give corporate communicators a break- failure starts and ends with leadership

Mark My Words

The mother of all has been the United Airlines fiasco which saw a passenger “re-accommodated” in a “de-planed situation” after he refused to be “auto-volunteered” off an overbooked flight. The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise?

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To show leadership during a serious crisis situation. To manage a corporate transition. Some CEOs are masters of PR – for better or worse, like Elon Musk or Marc Benioff.

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A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe.

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