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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Here are some reasons why.

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Top Tips For Small Businesses Considering Social Media Advertising

Prohibition

The value of social media for small businesses is immeasurable. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. This is not to say you should jump on every trend that goes viral. The average social media user spends 2.5

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Intuit reinvented itself six years ago as a provider of services to small businesses.

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When to Scale a Business

5W PR

If a business cannot find these types of employees, the next best thing is to train the new employees, which is a great strategy for entry-level staff members. A business has to be ready to scale if it wants to drive, generate, capture, and nurture enough sales leads. Lead Generation.

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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 156