ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. This is not to say you should jump on every trend that goes viral. The average social media user spends 2.5

Small Business 71

Small Business Advertising Advertising Social Media 71

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 374

Employee Viral Small Business Travel 374

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. PR agencies’ average rate of profitability has suffered as a result.

Survey 60

Survey System Trends Small Business 60

wiredPRworks

NOVEMBER 10, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. The biggest misconception is that the campaign will go viral.

Marketing 65

Marketing Conference Advertising Advertising 65