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Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Konnect Agency

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. is our favorite pre-show promo. Amidst the visual clutter of trade shows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 97
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

There are both free and paid press release services that will distribute your press release to various news agencies. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. For example, always include details such as dates, locations, and contact information.

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Post Launch Marketing Strategy

5W PR

There are both free and paid press release service that will distribute your press release to various news agencies. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In For example, always include details such as dates, locations and contact information.

Strategy 133
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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.

Corporate 148
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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120
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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. I think this video speaks for the impact it had on attendees. Would that have legs?