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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Print it out and mail it out to your ABM targets. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. Can your agency bring big ideas and execute? Talk to Us

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Second, almost everything is now measurable.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Also, our agency has found success in syndicating our authored articles on industry sites, such as the Bulldog Reporter Thought Leaders blog. Webinars - Create a webinar dedicated to the topic of your content.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.