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Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Positive press drives SEO. That’s what earned media offers – within limits – and that’s what we at most PR agencies still deliver.

SEO 227
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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. But this is SEO, not digital PR. You need an SEO professional. How should these distinctions be made? Getting links is one thing.

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5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

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How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Don’t get cancelled.

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62
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Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181
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New Google and Yahoo Email Requirements for 2024: Explained

Buzzstream

We know sending outreach at scale is a big part of the strategy for many agencies, link building and digital PR alike, but these standards may signal a need for change in how we operate. Do Email Sender Rates Impact SEO Rankings? Email sender rates don’t directly affect SEO rankings. Have any other questions?

Google 134