Polaris

NOVEMBER 29, 2014

Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy? The best way to ensure you hire a PR agency that understands bloggers is to ask to see their blogger outreach policy. Does it have a written blogger outreach policy?

Policies 181

Policies Marketing Viral Pitching 181

Shift Communications

JUNE 14, 2023

In addition, we’ve seen Congressional hearings calling for the regulation of AI , with future policy and monitoring likely to come into effect. AI startups and other tech companies are smart to review current regulations, incorporate careful messaging and be prepared to back up claims now.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In addition, we’ve seen Congressional hearings calling for the regulation of AI , with future policy and monitoring likely to come into effect. AI startups and other tech companies are smart to review current regulations, incorporate careful messaging and be prepared to back up claims now.

Company 78

Company Strategy Marketing Technology 78

Cision

AUGUST 10, 2015

What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter. Often, these policies are enforced by IT departments who block access to them. While many employers believe this policy will increase employee productivity, this comes with a huge opportunity cost.

Training 120

Training Employee Social Media Company 120

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Irrelevant links can have a negative impact on a website’s SEO and user experience. Gone are the days of ranking through brute-force, high-scale link building. Welcome to the era of quality, relevant links. How Do I Find Relevant Backlinks?

How To 62

How To Google SEO Pitching 62

PR Fuel

JULY 19, 2020

Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing. SEO Stability. A newswire service will have an impact on your SEO, but it will only be temporary. Without a presence, you have an absence. And that means nobody can find you.

SEO 83

SEO System Employee Policies 83

Shift Communications

MARCH 12, 2018

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. . “Acme Widgets CEO arrested” would be a branded search, but it’s obviously negative.

Measurement 107

Measurement SEO Policies Reputation 107

Sword and the Script

OCTOBER 25, 2022

Importance of companies having a voice on social justice and other policy issues.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 120

Communications Crisis Internal International 120

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Also, part of the plan included anticipating future developments like policies and lockdowns. “Investment banking is just glorified content marketing.” Chen’s right.

Financial 109

Financial Banking How To Marketing 109

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. This way, companies in the cannabis industry can figure out how to communicate with the right people at the right time, while still keeping an eye on public policies regarding the use of cannabis.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Presspage

MAY 19, 2020

Most companies have developed working from home policies and adapted the way they work, even added some rituals so the team can stay connected and have some fun from afar. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

Most companies have developed working from home policies and adapted the way they work, even added some rituals so the team can stay connected and have some fun from afar. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark.

Measurement 78

Measurement Tools Policies Software 78

Stephen Waddington

FEBRUARY 2, 2019

Instagram has policies in place related to eating disorders and self-harm. It’ll take place in London on 16 May and includes sessions on audio marketing, brand communications, Instagram creativity, SEO for PR, artificial intelligence and paid social media. However Sarah suggested a handful of keywords related to eating disorders.

Instagram 60

Instagram Policies Twitter Mobile 60

Shift Communications

DECEMBER 28, 2016

First and foremost, we prioritize learning about both new and existing tools such as Google Analytics, social advertising, survey best practices and keyword/SEO research, to name a handful.

Technology 83

Technology Facebook Measurement Policies 83

Melissa Agnes

JULY 31, 2014

Each website has its own policies and terms, so not only will the extent of an attack vary from forum to forum, but the ability to take action and possibly get content removed depends on which website is hosting the harmful content. These statements will also likely rank highly in search engines.

Engineering 196

Engineering Reputation Viral Policies 196

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. Share the Knowledge. The need for this will only increase.

Technology 60

Technology Marketing eBook Training 60

Solo PR Pro

APRIL 13, 2021

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. Don’t make the mistake of hindering this avenue with restrictive rules and policies. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” EKA is a leader in providing public and private sector experience and assistance when making critical decisions. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Buzzstream

MAY 12, 2020

They have thought about how the crisis, and the move to remote work, can benefit their business – via influencer marketing , newsjacking , and an renewed focus on using video in SEO – rather than seeing the pandemic as merely a test of survival. . Leaders should eliminate micromanaging policies and replace them with support and kindness.”.

Strategy 102

Strategy Employee System Tools 102

Sword and the Script

JANUARY 12, 2021

Do press release distribution services have SEO value? If that’s true, they are either running a link scheme, or they are subverting the policy by claiming some sort of editorial intervention. In other words, multimedia can help communicate to a reader a reason to stick around and read your release.

Financial 88

Financial Video Survey Google 88

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Waxing UnLyrical

JUNE 22, 2016

While the opportunities for monetization are comparatively less (and it’s not clear what their policy towards sponsored content is), LinkedIn generally has a different audience profile than many social platforms, albeit a less interactive population. Conclusion.

LinkedIn 51

LinkedIn Facebook Mobile Twitter 51

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Irrelevant links can have a negative impact on a website’s SEO and user experience. Gone are the days of ranking through brute-force, high-scale link building. Welcome to the era of quality, relevant links. How Do I Find Relevant Backlinks?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Irrelevant links can have a negative impact on a website’s SEO and user experience. Gone are the days of ranking through brute-force, high-scale link building. Welcome to the era of quality, relevant links. How Do I Find Relevant Backlinks?

How To 62

How To SEO Google Pitching 62

ImPRessions - Crenshaw Communications

JULY 15, 2020

Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Domain authority is an important factor for SEO, and a single high-domain article can drive search results for months or even years. Yet, it’s important to note that many media outlets are moving toward not including links to the company’s site as part of their editorial policy. Website traffic and referrals. Engagement.

Measurement 182

Measurement Agency Advertising Advertising 182

Cision

DECEMBER 4, 2017

Irrespective of the magnitude of the crisis, you will need to make a few quick changes in your marketing strategy, work policies, communication channels and even management to mitigate the brand ’ s reputation. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding How To 271

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , This isn’t the first time advertisers have had to pivot in response to policy changes from a big tech company, and it won’t be the last. a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

JANUARY 25, 2011

Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them. was about time!

Policies 86

Policies Twitter Facebook Writing 86

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. Oh, and our Halloween parties are legendary.

Agency 113

Agency SEO Social Media Pinterest 113

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. It’s just as critical as tech SEO, probably more so in many cases. You also need an extra tool to find the broken link on the page, like Check My Links (one of my favorite SEO Chrome extensions.)

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

SEPTEMBER 18, 2020

Speeches, policy documents, frameworks etc are all well and good, but tend to be forgotten in the everyday or left gathering dust in the corner some months later. What practical steps can public relations practitioners take to ensure wider diversity in recruitment and the make-up of their teams? It starts with action.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

JANUARY 7, 2011

I make it clear that nothing is set in stone until I receive the executed agreement AND the advance, and there is a cancellation policy as well. What Ive started doing this year is making sure all my gigs are now agreed to in writing, with a formal contract, as well as with an advance (for those gigs that pay).

How To 83

How To Facebook Twitter Conference 83

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Cyrus is director of audience development at SEO bible Moz. Andrew is MD of Escherman , a specialist online PR, SEO and analytics consultancy. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 26, 2011

To learn more about Platform, read our Privacy Policy and Platform Page.) The one thing I do know is that no matter what Facebook does, until something better comes along (or something with better privacy policies), were kind of stuck accepting waht they do. your name and profile picture). Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 107

Facebook Privacy Twitter Social Media 107