Stephen Waddington
MARCH 3, 2020
Agency teams are working on their pitches for the Skidz account. Newspapers and television are for old people. CREATIVE TEAM: use scamps in the pitch deck showing a woman pointing a phone at a man and seeing his pants - this is countercultural and should be in line with the ASA’s guidelines on gender stereotypes.
PR Fuel
MARCH 22, 2022
Explore media outlets outside of newspapers, too. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Otherwise, they won’t publish your press releases. Start Writing.
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Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. Beyond Counting Clips and AVEs.
Ethical Voices
JANUARY 30, 2023
I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. And between there I had a couple of years at an agency here in Knoxville. But as a client of that agency, we were kind of bound to help them at least explain, if not defend…and that was a real issue. That’s about right.
Ethical Voices
SEPTEMBER 19, 2022
I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies. For us, sure.
Prohibition
FEBRUARY 25, 2020
It’s really important to remember that it’s just as much the brands responsibility as the influencers to ensure that these guidelines are followed as there can be consequences from the ASA if not. Social media influencers are growing rapidly . This again reinforces the trust between them and the consumer.
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