ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. For example, the product launch sits with let’s say brand Y. PR is involved. Did legal see it?”

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. BP was forced to rely on inexperienced employees in the first critical days after the accident. Bad timing. There are so many ways timing can work for you in PR, but it works against you as well.

How To 149

How To Government Product Launch Internal 149

Prohibition

NOVEMBER 10, 2021

Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62