Agency, Digital PR, Education and Media Relations

Digital PR ? Link-Building

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR

Digital PR SEO Engineering eBook

Where To Find Public Relations Entry-Level Jobs

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Many PR firms offer entry-level positions such as PR assistant, coordinator, or junior account executive.

Publicity

Publicity Public Affairs eBook Nonprofit

The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

NOVEMBER 11, 2015

Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities.

Creativity

Creativity Community Storytelling Agency

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. The division of labour between in-house and agency is changing. Digital PR Budgets.

Digital PR

Digital PR Trends Training Media Training

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership

Leadership SEO Measurement Reputation

Helsinki, Finland – Growth Path Ahead

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built on it.

Radio

Radio Pinterest Television Government

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging

Blogging Education Resources Creativity

Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software

Software Case Study Advertising Advertising

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Gotta love that!) Content Marketing'

Corporate

Corporate Leadership Brand Branding

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. I was pretty good at media relations and I was confident I’d be able to turn things around. These backlinks are important to digital PR and marketing for two primary reasons. I was being put on a client account that was deemed a “flight risk.”

Content Marketing

Content Marketing Study Analysis Marketing

How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising

Advertising Advertising B2B Facebook

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics

Analytics Content Marketing Measurement Advertising

The Top 10 Books of 2016 (According to Zude)

ZudePR

DECEMBER 30, 2016

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Reading it has redoubled my confidence in the range of integrated services I now provide to clients as a PR company (a unique offering). Sign Up Now.

Writing

Writing Google Meeting Airlines

How to Get On in New Communications: Be Nice

ZudePR

MAY 31, 2015

. “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog. “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach.

Communications

Communications How To Blogging Content Marketing

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Kanban board by FINN.

How To

How To Software System Employee

Public Relations Today