Agency Customer Service Storytelling Technology 
Sword and the Script
NOVEMBER 19, 2019
The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). From your perspective what is storytelling? .
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. They lie at the heart of inspiring conversations and storytelling.
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5W PR
JUNE 7, 2021
Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking produces more relevant marketing for customers. DSW has a centralized app. Relevant content.
Cision
MAY 10, 2016
Storytelling has changed. Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. How can they overcome it?
ImPRessions - Crenshaw Communications
DECEMBER 11, 2018
Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.
5W PR
JANUARY 26, 2021
32% added it was the brand’s storytelling. This also means sharing with others like customer service and sales who interact with customers. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. The brand’s voice plays a major role in all three.
Cision
OCTOBER 16, 2017
Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: Yeah, right.
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