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Why Your Tourism Board Should Network with Travel Agents

5W PR

Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.

Tourism 88
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Managing an agency through the COVID-19 crisis - PRCA taskforce

Stephen Waddington

The PRCA has launched an international taskforce of 50+ volunteers to help support members managing their businesses during the crisis. This is the fourth time that I’ve experienced a downturn running an agency. Plan and act now We’re starting to understand the nature and shape of the COVID-19 crisis. Inboxes are backed up.

Crisis 78
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Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Q: How did Visit North Carolina communicate with area businesses to assure them the agency was working on their behalf? Here, Scott and K.C.

Crisis 120
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 109
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As the Carolean era begins, what next for brand Britain?

Mark My Words

Meanwhile, he is bracing himself for a Commonwealth crisis – it didn’t take long for the prime ministers of Barbuda and Antigua to announce they would call for a referendum on their countries becoming republics within three years. Campaign asks adland to what extent does the institution’s appeal hinge on Elizabeth II?

Brand 60
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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 92