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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%). Voice/search apps have taken over chatbots as one of the areas in which agencies need more education.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. This will push down negative results and bring positive results high in the SERP and help in crisis management.

Google 259
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What is real-time media monitoring?

NewsWhip

This means extremely fast web crawling, and top notch connections to social networks. . PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends. Crisis management.

Media 78
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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. Working with a Tech PR agency can help to ensure that the right strategies are used to maximise lead generation and reach the desired audience. 3d hands holding a cell phone and pointing to the screen. neon lights.

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and. appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

SEO 124
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In my company I started to hire more and more graphic designers, web developers, social media experts. I am sure that in 2-3 years almost all account managers will be replaced by social media representatives. - The reason that speaks of our leading position in the widely understood communication industry is our ability to make decisions.

Meeting 98