PRCA Digital PR and Communications Report: "Digital PR moves fast"
Stephen Waddington
DECEMBER 2, 2019
Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%). Voice/search apps have taken over chatbots as one of the areas in which agencies need more education.
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