Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients.

Software 94

Software Banking Technology Data 94

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others. I was being put on a client account that was deemed a “flight risk.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

MAY 22, 2018

I was schooled in the 1970s and 1980s when grammar was considered passé by educators: it’s the quality of the argument (not the i’s and t’s) that matters, right? For the past 20 years, I’ve worked as a journalist then PR consultant; jobs where expressing your thoughts clearly is crucial. Avoid corporate language. latticework.

Writing 95

Writing Google Comparison Government 95

ZudePR

DECEMBER 30, 2016

He a straight-laced but decent scientist who’s lost his zeal to corporate life. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Half the time I didn’t know whether to laugh or cry. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

. “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog. “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Kanban board by FINN.

How To 60

How To Software System Employee 60