Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Any effective communication program must begin with identifying the target audience. Looking for a content marketing agency partner that can both bring. creative ideas and execute them? Two is the new five.

Software 99

Software Comparison Measurement Content Marketing 99

PR 20/20

JANUARY 16, 2023

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Why can’t we solve this problem? ” The pipeline starts in college.

Agency 219

Agency Transportation Industry Creativity 219

Sword and the Script

JANUARY 3, 2017

His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Shift Communications

NOVEMBER 12, 2018

One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Be creative and visual. cta] The post The Essential Elements of an Effective Pitch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Be clear and precise. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. I’m a late convert to B2B public relations.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Watch webinar. Read transcript. Paul Quigley, CEO and Co-Founder, NewsWhip. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78