Advertising Print Technology White Paper 
ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
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ImPRessions - Crenshaw Communications
MAY 22, 2018
Wired describes itself as covering the intersection of technology, science, art, and culture. Digital and print trades in a given sector are tantamount to a virtual business community. They’re platforms for idea-sharing, networking, recruiting, and advertising. Trade pubs are a community network.
Cision
NOVEMBER 11, 2016
Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?
Cision
OCTOBER 27, 2016
As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. And you can’t just invest in paid advertising.
Beyond PR
JUNE 29, 2016
It’s not surprising, then, that a new white paper from Outsell, Inc. We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. A verified source who lends credibility and authority to your message. Paid media isn’t what it used to be. And in 2017, that figure will grow 24.0%
Sword and the Script
OCTOBER 22, 2019
over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.
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