ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What role does social media play in reputation and crisis management today? Be curious to keep ahead of your clients.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.) Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. It’s a viable way to get your story told, even if it might feel more like advertising and less like publicity. How do you do it? –John.

Television 75

Television Storytelling Groups System 75

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. One article is all about storytelling and the use of heroes and villains.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. One article is all about storytelling and the use of heroes and villains.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. One article is all about storytelling and the use of heroes and villains.

Publicity 40

Publicity Storytelling Study Journalism 40

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. which is what all fiction books do, right? 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Reached a different audience than those who read about our Series B in TechCrunch, Wall Street Journal, etc.

Employee 40

Employee LinkedIn Engineering Leadership 40

PR Conversations

JANUARY 29, 2016

It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies. This route is unlikely to secure a reputation for the quality of our professional intellect either. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. We are the storytellers and content marketing should be our domain. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. The Brand Advantage Journalism Podcast. 24) Jason Keath. The Social Toolkit. Social media marketing podcast covering digital tools, apps, and software.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225