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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. User Experience (UX) refers to the overall experience people have while interacting with a product or service. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52
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What journalists need from PR pitches

Presspage

Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. If the image is to go into print, it needs to be at least 1MB. Don’t look for free advertising.

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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

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Understanding the Automotive News PACE Awards Process

Bianchi Biz Blog

It’s important to note that the PACE Award and the PACEpilot Award processes are different, with the PACEpilot Award program being a scaled down version (there is no required site visit or customer reference requirement) of the full PACE Award submission. A vital part of those reports is the judges’ conversation with your customer references.

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Made by history – a book collector’s story

PR Conversations

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. History week. But I’m not sniffy about later editions.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. – print advertising. – pay per click advertising. Please refer a credible colleague ! The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. SEO is snake oil. But surprise!

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How To Get Your Blog Project Approved

Waxing UnLyrical

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.