Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Don’t blame the machine!

Ethics 67

Ethics Crisis System Training 67

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Why would you want to garner any national, if you only have a local business? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Doximity claims: “Aside from the iPhone, there’s never been a piece of technology adopted by physicians as quickly.” And, there are third-party endorsements to back it up. Jude Medical, have jumped on board.

Social Media 48

Social Media Healthcare Marketing Media 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell.

Leadership 353

Leadership Insurance Insurance B2B 353

PR Conversations

NOVEMBER 27, 2015

When I landed at the airport, I was asked by authorities to pay for my visa and insurance, even though Iran’s government had already granted these things. Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.”

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Conference Hotels Internal International 40

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Customers possess sharper awareness than some marketers may realize.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Customers possess sharper awareness than some marketers may realize.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Reassess technology. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options.

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Measurement Resources Technology Examples 120

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. And was narcissism correlated with the exploding use of digital technology? Can technology bring the generations together? So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. ChatGPT did what it was told, i.e., to make the commercial “funny.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Scott Public Relations

NOVEMBER 10, 2022

The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? What was the fate of those without insurance, and without jobs, if they got sick? They can lead the paid advertising campaigns. What really needs to happen to ensure that all Americans get good health care?

How To 52

How To Insurance Insurance Ethics 52