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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. How can you help your audience win, even if it’s a small win?

eBook 219
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How to Attract Your Ideal Customer on Instagram

Cision

Twitter, LinkedIn, or Pinterest? Here are some tips on how to improve your Instagram reach via hashtags: Consider using three to five hashtags in your post to avoid looking too spammy. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand.

Instagram 120
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Will your kids go to school to be professional social media influencers?

Communications Conversations

Again, I know how crazy that sounds. But, before you write it off, consider the cirriculum these kids are taking. And what kid wouldn’t want to take a class with reps from TikTok and Pinterest involved? These kids are learning: How to create social media content that grabs attention in a very hand-on way.

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Visibility is More About Social Than Search

The Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Social content is one way to keep your site alive and fresh. It’s worth it! PS: this is the year of the message board !

SEO 100
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Like search ads on Google, the new Pinterest ads will be sold via a digital auction on a cost-per-click basis. 1) Marketing Audibles for Audio Search. 2) Visual Search Engine to Sell Search Ads.

Tools 60
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Ad Age Editor, Ken Wheaton, Shows PR How to Pitch

Bad Pitch Blog

Ken Wheaton is Advertising Age ''s managing editor. Ken''s much better at drinking than he is at writing." Link to it on Facebook and tell your friends and family how awesome it is. Pinterest about it. Do you Pinterest things? Your pitch writing will evolve with time. He''s also an author. Get cracking!

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2016: The Year of the (Marketing) Monkey

Shift Communications

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates.