The Hoyt Organization
MAY 20, 2024
It is common knowledge that PR is a huge factor in corporations and enterprises. Like any other brand on the market, it must be advertised to the right audience to be a success. Managing Reputation Anything that damages your reputation, even if ever so slightly, will affect people’s perception of you as a doctor.
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.
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ImPRessions - Crenshaw Communications
APRIL 3, 2018
At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.
Sword and the Script
AUGUST 30, 2022
The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. This is effectively native advertising, which Cision says is “proven to be more trustworthy.”
Prakkypedia
DECEMBER 17, 2018
As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes.
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.
Reputation Us
NOVEMBER 28, 2022
Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then again, advertisers aren’t customers. Casey Boggs, ReputationUs. He must worry about productivity.
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