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All About Ads – July Roundup

Prohibition

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

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Prakky’s pick: Top sources of Australian media news

Prakkypedia

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. Download This Show. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella.

Media 76
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Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. It’s easy to point to generational divides in technology. Brands are not married to the idea of TV advertising, print media, billboards, etc. I’ll get to that.

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Follow this link if you want to download the complete blockbuster otherwise read on. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Technology is also enabling a remote workforce.

Report 81
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why. Share” buttons appear everywhere online.

Film 60
article thumbnail

Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why. Share” buttons appear everywhere online.

Film 60