Landis PR
APRIL 29, 2024
Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.
Sword and the Script
JULY 25, 2017
They recorded him drowning and uploaded the video to YouTube. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Still, I clicked through.
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5W PR
DECEMBER 7, 2020
LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). This may be laid to marketers and advertising pros, most of whom are under 40 years of age. Instagram was close behind at 70%.
Stephen Waddington
OCTOBER 21, 2019
Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019. Influence is often confused with popularity.
Sword and the Script
JANUARY 5, 2016
The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.
Stephen Waddington
DECEMBER 30, 2019
Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.
PRSay
OCTOBER 25, 2017
This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. What’s driven the convergence of PR + marketing + advertising? PRSAICON #goingrogue #LRNSMPR.
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