Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions. Nonetheless, you should still consider avoiding making videos overly long and dragging.

Video 62

Video Social Media Instagram Media 62

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Promote via earned media (media coverage & social mentions). Surveys & Research. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52