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8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity

Agility PR Solutions

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

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Top Tips For Small Businesses Considering Social Media Advertising

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The value of social media for small businesses is immeasurable. The average social media user spends 2.5 For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Decide which social media advertising platforms are right for your business.

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6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

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Half of consumers are open to making holiday purchases from social media

Agility PR Solutions

A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. Data from the firm’s […]. Data from the firm’s […].

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Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

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The Importance of Diversity in Social Media Advertising

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For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Being representative on social media is key.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89