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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

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Behind the Headlines With Michael Brito

Cision

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? So how can you set your brand apart?

Employee 120
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers. 1) Why start a business focused on B2B paid social?

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Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. There’s no doubt that earned content is a force within the digital media world.

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Public Relations Holiday-Checklist

Critical Mention

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Use this season to reinvent your PR strategy.

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From Taylor Swift To Snapchat: 10 MaccaPR Posts That Captivated our Readers in 2015

MaccaPR

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.