Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. Subscribe now and get a free ebook on how to get better PR ideas !

Strategy 52

Strategy Customer Service Airlines Hotels 52

ReimaginePR

OCTOBER 10, 2016

This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. For example, urge them to visit your website to download your free, relevant ebook. That’s a heck of a lot of people using YouTube to find content that’s educational or entertaining. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

APRIL 19, 2016

Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. The benefit here even better in that you are also growing your “owned media” community and inviting prospects to join it. * * *.

Media Relations 60

Media Relations Media Interviews Pitching 60

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) .” Over the last few years, there have been more I.C.

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “I share to be part of a community. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Which Persona Type Is Best?

How To 52

How To eBook Corporate Groups 52

Doctor Spin

APRIL 7, 2023

Public forums, workshops, online discussions, and community events can serve as platforms for raising awareness and generating interest in the cause. Regular online meetings, webinars, or workshops can also be organised to foster community and camaraderie among members and provide opportunities for skill-building and leadership development.

Strategy 52

Strategy Groups Resources Wikipedia 52

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52