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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Be Creative. Be sure to advertise this before the event. Image Credit: Pixabay.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit?

Community 120
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How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact. Traditional Advertising Isn’t Dead.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! measurePR May 2018.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. What About My Minor. More than 1.5

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

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