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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. In Wikipedia. In Wikipedia. In Wikipedia. Shep Gordon.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100
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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

[They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. Not necessarily. Just ask Zappos.

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Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. What does PR mean to your organization?

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What Instagram’s New Timeline Means

Cision

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. In order to generate revenue as a social network, you have to make content more appealing for advertisers. You slowly introduce new timelines, add branded content and hope people won ’ t migrate away.

Instagram 120
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A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

Here’s a breakdown of what you’d use the new attributes for: Sponsored: when you want to identify links that are part of advertisements or sponsorships (or other paid agreements) UGC: to be used in links within user-generated content, like in forums or comments What does this all mean for me? follow or no follow?—?from from coverage.

SEO 120
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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. What About Brands? And the worst part?

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