Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. It may also comprise development and oversight of brand messaging, though at some agencies that is handled by a strategic services specialist. Here are the roles to look for when onboarding an agency.

Agency 136

Agency Analytics Creativity Social Media 136

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness. Here, however, you already have it.

Case Study 111

Case Study Marketing Study Content Marketing 111

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Print it to motivate your team. It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60