PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

Branding 127

Branding Brand Guidelines Creativity 127

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This means you need to provide valuable information and make a good first impression long before your buyer contacts your team – or even knows who you are. Comparisons between solution types.

B2B 177

B2B Company Marketing SEO 177

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. PR strategies aim to build upon, promote, and manage your business’s brand reputation.

Small Business 98

Small Business Comparison Writing Reputation 98

ImPRessions - Crenshaw Communications

JUNE 2, 2016

If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. Who are the media outlets and contacts covering your category? What can your brand own? Is there paid advertising? All it takes is paying attention and knowing what to look for.

Conference 120

Conference Comparison Leadership Instagram 120

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Brand ambassadors secured. Campaign or launch success comparisons.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60