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8 Things Your Competitors Can Teach You About PR

ImPRessions - Crenshaw Communications

Case in point: one of our clients was booked to speak on a panel at a recent event for tech startups in New York, along with their main competitor — who simply failed to show up. Is there paid advertising? It can also be an opportunity to learn what not to do. What are they missing?

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Holly Willoughby brazens out This Morning queue-jump row after crisis talks with ITV

Mark My Words

Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. It’s not just whether she can get back onside with the viewers, advertisers may consider she has damaged her brand and This Morning,” he told i. “If Lawyers can’t really help this situation.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Sales of physical books are once again on the rise. The audience kills advertising. Native advertising smack down. “At At least one major publication will be fined by the FTC for an inappropriate use of Native Advertising.”. – Mike Bush | Flack Me: 2016 Predictions from Flack Me. The 10x marketer; a new hope. “I

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Image courtesy Richard Bagnall, used with permission. Here are a few excerpts.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Engagement matters, empty likes are just that. Empty #measurepr. A4 Inches in a print mag. justsayno #measurepr. Even number of followers. If no engagement from the community, numbers mean nothing #measurepr.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. PR agency founder and author Rich Leigh releases his brilliant book ‘Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions’. Online advertising has changed. The results?

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