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Should Highway Signs be Hilarious?

Mindful Marketing

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

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How Well Do You Know Your Customer?

5W PR

Do any popular email newsletters within your company’s niche have openings for advertisements? Other users may utilize public transportation to get to and from their place of work each day. What about finding ways to reach these users via billboards or display advertising in public transportation modalities?

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. I am a tech and innovation reporter at Automotive News.

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Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Clients don’t fire PR agencies for lack of creativity.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

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Happy little Vege-stunts

Prakkypedia

There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. It’s not a product in store, but a recipe, so as a promotional stunt, it’s cheaper than most.

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Behind the Headlines With Nick Hawley

Cision

From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. Some brands really lend themselves well to print and out of home advertising. We’re continuing to grow that library of content and it’s been really fun and exciting. the asset for future use.

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