Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. My startup’s first product, Futurride.com, launched in September. It focuses on new technologies and concepts aimed at making mobility more sustainable. What story or stories are you most proud of?

Meeting 57

Meeting Automotive Mobile Transportation 57

Prakkypedia

DECEMBER 13, 2017

There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. It’s not a product in store, but a recipe, so as a promotional stunt, it’s cheaper than most.

Transportation 71

Transportation Twitter Advertising Advertising 71

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #12

Report 81

Report YouTube Privacy Web 81

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. Unfortunately, the creativity in the new business process typically does not transport into execution. Forget the football game. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz.

Creativity 122

Creativity Communications Storytelling Transportation 122

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? Of course, $10 million is a ‘drop in the keg’ compared to the $1.7

Education 126

Education Financial Transportation Engineering 126

Cision

JULY 13, 2016

Some brands really lend themselves well to print and out of home advertising. With a condensed downtown and huge public transportation infrastructure, bus wraps and boards became roving billboards with an incredible number of eyes on them each day. A few of my Seattle-based public awareness clients targeted mainly the city proper.

Print 120

Print Tourism Transportation Film 120

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things things that Little Rock just doesn’t have (but, more importantly, things that Little Rock doesn’t want to have).

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

JUNE 18, 2019

94) “Tell the story about the importance of transportation to the public and the state’s economy. 115) “Advertising.”. 94) “Tell the story about the importance of transportation to the public and the state’s economy. 115) “Advertising.”. 88) “Get people talking favorably about my client.”. 111) “Spreading the word.”.

Employee 147

Employee Print Writing Survey 147

Burrelles Fresh Ideas

MAY 23, 2023

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising.

Travel 40

Travel Tourism Airlines Hotels 40

5W PR

MARCH 13, 2024

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. By ranking organically, destinations can guide potential travelers directly to their shores.

Travel 78

Travel Consumer Strategy Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

” It’s an innovation likely to change transportation forever. Many are predicting that 2016 will be Marissa Mayer’s last year as CEO, as slow growth in its core advertising business persists and an exodus of talent continues. Amazon gets ‘primed’ for higher-tech drone delivery.

Transportation 227

Transportation Technology Google Software 227

Mindful Marketing

JANUARY 29, 2023

A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” Public transportation issues: "I apologize for being late, I was running behind schedule due to some unexpected delays with public transportation."

Ethics 98

Ethics Guidelines Fashion Transportation 98

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. I work out of my home and call my freelance writing business Baxter TechWrite. What story or stories are you most proud of?

Meeting 65

Meeting Automotive Engineering Media 65

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?

Social Media 52

Social Media Media Writing Web 52

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach Talking Points. Agency of the future | Jump to text. Partnerships with technology | Jump to text.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 12, 2017

Rich Young | Student Transportation Inc. Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. Heck, we’ve even spent oodles on all this ‘martech stuff.’.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Flatiron Communications

DECEMBER 1, 2015

While we’re on the subject, did you know that Donald Trump has spent just $217,000 in political advertising? Is it really necessary today to manufacture outrage to capture people’s shorter and shorter attention spans?

Media 28

Media Transportation Journalism Television 28