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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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How Public Relations Humanizes AI Innovations

5W PR

Its uses span a broad spectrum, from healthcare, where it assists in disease diagnosis, to finance, where it facilitates better, more precise processing and fraud prevention. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161
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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency.

Ethics 52
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Practitioners must get ahead of AI

Stephen Waddington

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies. You can connect with her on LinkedIn.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Advertising can’t do that. Big or otherwise.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. There’s also a serious ethical challenge.

Publicity 164