Mon.Jan 10, 2022

article thumbnail

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.

Brand 447
article thumbnail

Blog Contest Winner: Implementing FEEL in the Workplace

Deirdre Breakenridge

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. Here is a six-step plan to help you and your co-workers implement the FEEL model into your workplace.

Blogging 263

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 important marketing resolutions to make for 2022 

Agility PR Solutions

Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports. However, consumers are not as loyal to brands as […]. The post 4 important marketing resolutions to make for 2022 appeared first on Agility PR Solutions.

Marketing 169
article thumbnail

Top 10 Reasons to Work for LCI

Landis PR

The LCI team enjoys lunch at Original Joe’s in North Beach, San Francisco. Landis Communications Inc. (LCI) is hiring! LCI is an award-winning boutique PR firm based in the San Francisco Bay Area. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. For a full list of our current and former clients, see here.

article thumbnail

How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

article thumbnail

How ineffective customer communications costs small businesses time, money and talent

Agility PR Solutions

A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain employees. The firm’s new research, new research, The Modern Small Business: Communication for the Future, helps leaders understand how business […].

More Trending

article thumbnail

Crisis maintenance: How to properly handle a workplace accident

Agility PR Solutions

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you could lose business or other employees. So what’s the best […]. The post Crisis maintenance: How to properly handle a workplace accident appeared first on Agility PR Solutions.

Crisis 154
article thumbnail

#MediaMonday – Krystle Henderson

HMA Public Relations

#MediaMonday is here! Today's feature comes to us from Krystle Henderson, an award-winning journalist and meteorologist at 12 News. Learn more about her!

Media 81
article thumbnail

Strategies every marketer should use on Instagram in 2022 to increase engagement

Agility PR Solutions

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. Within the hyper-competitive digital marketing landscape today, brand and marketing teams alike can often feel as if they have exhausted all their creative ideas.

Instagram 153
article thumbnail

Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff. I’m curious to see what happens this winter and spring in terms of demand and whether things smooth out.

Meeting 72
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

6 steps to take to nurture your online customers

Agility PR Solutions

Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself. Through the right processes, nurtured customers will feel attached to your business and would never have second thoughts about buying products or services from anyone else (i.e. your competitors).

Publicity 147
article thumbnail

Why is Matt Hancock back in the limelight? Because penance is just a word these days

Mark My Words

The Guardian It seems like only yesterday that we were all enjoying the memes and videos parodying the decline and fall of Matt Hancock. The incredible brevity of his time in exile seems to strain the laws of PR physics, and suggests that the fallen minister still enjoys support at the highest levels of government. A hasty press call, a mea culpa in front of a bush: his resignation speech was haphazardly choreographed.

article thumbnail

The quest to achieve data-driven leadership: Where we are in 2022 with data and AI initiatives

Agility PR Solutions

As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations. New research from data-driven business strategic advisors NewVantage Partners offers a progress report on the state […].

Data 145
article thumbnail

Tackling Armies-of-One

The Hoffman Agency

By Chris Owen, Director, Hoffman Europe. Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an important caveat: I know I’m lucky when it comes to getting through periods of lockdown.

Skype 36
article thumbnail

Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.