Ronn Torossian

JANUARY 10, 2022

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.

Brand 447

Brand Branding Consumer Communications 447

Deirdre Breakenridge

JANUARY 10, 2022

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. Here is a six-step plan to help you and your co-workers implement the FEEL model into your workplace.

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Blogging Communications Construction Groups 263

Agility PR Solutions

JANUARY 10, 2022

Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports. However, consumers are not as loyal to brands as […]. The post 4 important marketing resolutions to make for 2022 appeared first on Agility PR Solutions.

Marketing 169

Marketing Consumer Brand Branding 169

Landis PR

JANUARY 10, 2022

The LCI team enjoys lunch at Original Joe’s in North Beach, San Francisco. Landis Communications Inc. (LCI) is hiring! LCI is an award-winning boutique PR firm based in the San Francisco Bay Area. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. For a full list of our current and former clients, see here.

Communications 98

Communications Healthcare Agency Ethics 98

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Communications

Agility PR Solutions

JANUARY 10, 2022

A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain employees. The firm’s new research, new research, The Modern Small Business: Communication for the Future, helps leaders understand how business […].

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Small Business Communications Employee Report 155

Agility PR Solutions

JANUARY 10, 2022

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you could lose business or other employees. So what’s the best […]. The post Crisis maintenance: How to properly handle a workplace accident appeared first on Agility PR Solutions.

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Crisis How To Reputation Employee 154

HMA Public Relations

JANUARY 10, 2022

#MediaMonday is here! Today's feature comes to us from Krystle Henderson, an award-winning journalist and meteorologist at 12 News. Learn more about her!

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Media 81

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. Within the hyper-competitive digital marketing landscape today, brand and marketing teams alike can often feel as if they have exhausted all their creative ideas.

Instagram 153

Instagram Strategy Marketing Social Media 153

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff. I’m curious to see what happens this winter and spring in terms of demand and whether things smooth out.

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Meeting Media Report Newspapers 72

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JANUARY 10, 2022

Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself. Through the right processes, nurtured customers will feel attached to your business and would never have second thoughts about buying products or services from anyone else (i.e. your competitors).

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Publicity Marketing 147

Mark My Words

JANUARY 10, 2022

The Guardian It seems like only yesterday that we were all enjoying the memes and videos parodying the decline and fall of Matt Hancock. The incredible brevity of his time in exile seems to strain the laws of PR physics, and suggests that the fallen minister still enjoys support at the highest levels of government. A hasty press call, a mea culpa in front of a bush: his resignation speech was haphazardly choreographed.

Social Media 60

Social Media Publicity Media Radio 60

Agility PR Solutions

JANUARY 10, 2022

As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations. New research from data-driven business strategic advisors NewVantage Partners offers a progress report on the state […].

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Data Leadership Brand Branding 145

The Hoffman Agency

JANUARY 10, 2022

By Chris Owen, Director, Hoffman Europe. Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an important caveat: I know I’m lucky when it comes to getting through periods of lockdown.

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Skype Blogging Trends Course 36

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Communications