Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. 1 Do Things that Don’t Scale.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

DECEMBER 17, 2021

There are different ways in which crisis communication can be performed. There are different ways in which crisis communication can be performed. When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Social Currency: The new classic. ” If you meet a backpacker and you tell them about the Curtis Raft and the Flyweight FlytePacker, you earn a bit of what Berger describes as “social currency.”

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Gregor Halff’s response to Q8 of the PRoust Questionnaire.

Employee 40

Employee Internal International Corporate 40

PR Conversations

JULY 5, 2017

Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. From social media management to crisis communications, content is king. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MARCH 2, 2017

The most effective way to convert website visitors into leads, loyal customers and sales revenue? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. 5) Pam Moore. Social Media Zoom Factor. But why is podcasting important to PR and marketing professionals?

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. But, the four myths I was hoping to debunk actually turned out to be true.

Writing 60

Writing Marketing YouTube Creativity 60

MaccaPR

MARCH 14, 2016

and Gloria Steinem as voices for social justice in the 1960s and 1970s. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F.

Brand 48

Brand Branding Advertising Advertising 48

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). He thrives on new challenges and knows how to turn connections into relationships. Nominated by: Kelli Matthews, University of Oregon.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? It was crazy. Here they are. I hope they are helpful.

Interviews 83

Interviews Creativity Twitter Facebook 83

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. Where are patients supposed to turn? We also identified common challenges while explaining ways healthcare marketers could overcome them. Around 430 BCE, a Greek man named Hippocrates became a doctor. However, over a third of U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. Where are patients supposed to turn? We also identified common challenges while explaining ways healthcare marketers could overcome them. Around 430 BCE, a Greek man named Hippocrates became a doctor. However, over a third of U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52