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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. We saw newsrooms grapple with rules for AI throughout 2023.

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Say No to Bad Clients in 2024

Solo PR Pro

Below are a few tips that will help you keep the streak of great clients going in 2024! Poor or evasive communication, especially about fees and expectations, is another warning sign. Set the tone in writing A comprehensive contract is your first line of defense. Both parties should respect professional communication lines.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Find details here.

Publicity 179
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

Blogging 121
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.