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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. AI policies can take various forms.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

2024, January 13). 2024, January 13). Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals.