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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 155
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S&T Live Recap: For Communicators, AI Is a ‘Force We Can’t Ignore’

PRSay

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. They must ensure that any personal or sensitive data used by AI tools is stored securely.

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11 Top Tips: Hosting Effective IR Virtual Earnings Calls

Newsfile

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Tesla provides an audio of its Q3 2023 earnings call on X below. Strong Platform : Choose a reliable webcasting or conference platform.

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations.

Local 36
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 89
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 201