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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. But the reaction in the gay and trans community was swift and angry, and sales suffered. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

Banking 212
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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Your Guide to ESG Communications in 2023

Stern + Associates

There’s a certain paradox in how organizations need to approach ESG communications issues right now. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. Meltwater gamifies customer community.

Analysis 151
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Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]

Sword and the Script

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.”

Pitching 128
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 152