2023 Blog Communications Crisis Reputation 
Sword and the Script
DECEMBER 20, 2022
a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) “I see a few things.
Onclusive
NOVEMBER 8, 2023
Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. later as our roles evolve. “PR
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Newsfile
OCTOBER 24, 2023
dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities.
Doctor Spin
MARCH 19, 2023
Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.
Sword and the Script
APRIL 2, 2024
I did my best to defend the company’s reputation. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.
Katie Paine's Measurement Blog
FEBRUARY 2, 2023
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. See “ Yes, You Can Use Artificial Intelligence to Predict a Crisis.”)
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.
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