ImPRessions - Crenshaw Communications
JANUARY 5, 2024
Those who work in PR and media have seen a whirlwind 2023. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform.
Buchanan PR
JANUARY 8, 2024
To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.
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ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
It’s considered the most credible and influential source for storytelling. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. What is sponsored content?
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.
Contently - Strategy
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Google has reportedly been rolling out this shift for years.
Sword and the Script
DECEMBER 20, 2022
PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR
Burrelles Fresh Ideas
AUGUST 2, 2023
Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.
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