Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Clear communication about compliance efforts helps build trust with customers, investors, and regulatory authorities. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59